MAP applies a strategy that recuperates unsold advertising space in order to provide creative people from a variety of artistic fields with a distribution network in direct view of the mainstream public.
“At first, everyone told him no, but persistence paid off and right now there are about 60 billboards, bus stops and other outdoor locations all over the island displaying works created by artists from all over the world. The group has 20 permanent art locations in the city, and fills others as they become available. ”
Craig Silverman, hour, Making Montreal your museum, December 10th, 2009